My London Girl is Britain’s first ‘doll boutique’ where children can choose a designer outfit and accessories for themselves and then buy a doll to match.

Our on-line store sells designer clothes for girls aged 3 Months to 14-years-old. The same clothing range is also available to buy in doll-size.

We have 15 standing Dolls (46cm), These include 13 Girls and 2 Boys along with 4 Baby Dolls .

To make the dolls even more personal to the owner, they come with different eye colours and skin tones. The hair can also be as closely matched as possible with different shades from blonde to black available which can be curly or straight.

We also have Dolls Furniture and Dolls Accessories within our collection.

The current clothing range includes party dresses by David Charles, who usually sells his designer childrenswear at department stores like Harrods and Selfridges. More affordable casual clothing like leggings and T-shirts will also be available.

My London Girl dolls encourage wholesome play and individuality, while age-appropriate outfits, including jeans, sweatshirts, as well as party dresses and fancy-dress costumes, help nourish creativity and imagination.

‘It’s not about turning little girls into dolls – rather, providing them with a tool for the kind of innocent play that helps extend their childhoods

‘Our dolls look like little girls should look, with rosy, round cheeks and healthy, realistically proportioned bodies, so girls don’t grow up thinking they have to have long blonde hair and blue eyes to be beautiful.

We want to encourage a positive body image by showing girls of all ethnicities that they are perfect as they are.’